Website reDesign
Web & Mobile UI, Responsive Design, UX Design Systems, Hierarchy, Components, Color Theory, Grid Systems, Typography, Image Curation
A scrappy tech startup with a growing user base needed to mature their brand into an elegant, aspirational lifestyle experience — starting with their web presence.
How
Revisited the company’s previous visual narrative and took it in a bold, cinematic new direction, including 15+ page designs for desktop and mobile in under 3 months. The web style guide our team developed would go on to guide the full company rebrand.
Built in figma for handoff to internal and third-party development teams, with several rounds of revision.
More Info
Avenue 8 is a digital and mobile-first residential real estate brokerage for modern real estate agents.
CREDITS
Art Director James Provenza
Senior Designer Sarah Menard
Designer Saul Meza
Designer Hetvi Patel
Built in Figma + Design Huddle
In-house at Avenue 8
Expanded color palette adds
nuance to the brand and creates
an air of sophistication.
The new design style — clean, spare, and allows the content to shine.
Built 3 different versions of this image/text lockup to accommodate breakpoints.
Dropped the floral motif and dot grids in
favor of color blocking and big type.
Ditched tiny modules for larger, immersive blocks with room to breathe.
Less tech-startup jargon,
more industry specific content that
speaks to our users.
NEW + OLD
